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Florida State / CCI/School of Communication / Faculty & Staff / Felipe Korzenny
Felipe Korzenny, Professor
Education
Felipe Korzenny, Ph.D.
Felipe Korzenny, Ph.D.
BA 1973; Universidad Iberoamericana, Mexico City,
Ciencias y Tecnicas de la Informacion
MA 1975; Michigan State University,
Communication
PhD 1977; Michigan State University,
Communication
Home Page
Center for Hispanic Marketing Communication
Teaching Interests
- Hispanic and Multicultural Marketing Communication
- Consumer Insights and Account Planning
- Applied Research Methods
- Cross-Cultural and Intercultural Communication applied to Advertising and Marketing.
Research Interests
- Hispanic and Multicultural Marketing Communication
- Branding, Consumer Insights for Product Design and Communication
- Cultural Archetypes and their Application to Marketing
Contact Information
3127 University Center, Building C
Department of Communication, FSU
Tallahassee, FL 32306-2664
Telephone: 850-644-8766
Fax: 850-644-8642
E-mail: fkorzenny@fsu.edu
